Manager of Marketing

Opportunity Reference #
800-95-22
Location
North Bay
Posting Date
Closing Date
Ongoing
Time Sensitive


POSITION
:                  Manager of Marketing 

REPORTS TO:           Director of Marketing and Communications

DEPARTMENT:          Marketing and Communications  

LOCATION:                North Bay

REFERENCE:            800-95-22


ACCOUNTABILITY STATEMENT:

The Manager of Marketing is responsible for building, executing and delivering integrated marketing plans for the company’s revenue generating services. Responsible for competitive analysis, tactical planning, production of a variety of marketing and communications materials (including print, video & audio ads and particularly digital and social media), stakeholder management, project management and applicable budget management.

MAJOR DUTIES/ RESPONSIBILITIES:

  • Campaign creation and management for Ontario Northland’s services (rail freight, remanufacturing and repair, bus and rail travel, parcel shipping, and more).
  • Build strong client relationships with operational areas, listens for opportunities, and provided recommendations.
  • Tactical planning and market research.
  • Monitor workflows with internal and external creative teams to produce videos, digital ads, print pieces and more.
  • Provide ongoing status reports of marketing activity, recommendations for optimization, and analysis of the results.
  • Place advertising and adjust campaigns and placements to drive sales, consumer demand and retention.
  • Assists with the implementation and management of third-party advertising opportunities.
     

REQUIREMENTS:

  • University degree or college diploma in marketing, advertising, or business administration.
  • Five or more years of professional experience in integrated marketing.
  • Strong understanding of social and digital marketing and ability to effectively manage multiple projects simultaneously is a must.
  • Strong communication skills, in particular writing and delivering presentations.
  • Strong understanding of brand management with experience in its application and providing guidance.
  • Experience with performing analysis and research
  • Valid driver's license and have access to a reliable vehicle

NOTE: All Ontario Northland employees are required to be fully vaccinated as a condition of employment in accordance with Ontario Northland’s COVID-19 Vaccination Policy.

CLOSING DATE: December 12, 2021 no later than 11:59 p.m. We thank all applicants for their interest; however, only those selected for an interview will be contacted. Qualified individuals are invited to apply in writing with a current covering letter and resume (provided in one document), stating reference name and number to:

jobs@ontarionorthland.ca

 

Ontario Northland is an equal opportunity employer. Accommodation is available for applicants with disabilities throughout the recruitment process. Please contact Human Resources.

Pour des renseignements en français composez le 1.800.363.7512 poste 494.